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Case Studies

My social media career extends across sports, entertainment, fashion, and more. Below are case studies showcasing impactful campaigns that delivered real results.

Brand Launch

Senior Manager, Social Media Endeavor | TKO

Led the launch of TKO on digital, bringing UFC and WWE together to create a platform that engaged both fanbases.

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Strategy

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  • TKO Ambassador Program: Launched and managed a program featuring 3-4 content creators per event to drive authentic engagement for a total of +20 in 2024.

  • Behind-the-Scenes Series: Developed original content series that provided fans with unprecedented, exclusive access.

  • Strategic Partnerships: Established key collaborations with Meta, TikTok, and YouTube to leverage best practices and enhance creative output.

  • Cross-Brand Synergy: Leveraged the unique strengths of both UFC and WWE to create compelling, crossover content that broadened audience reach.

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Results

  • Instagram Growth: Built a community from scratch, growing to 251K followers in two years.

  • Engagement & Reach: Achieved over 64M Instagram impressions and generated more than 2M engagements in 2024.

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Content Strategy 

Senior Manager Social Media

IMG

I worked with NYFW and Fashion Week social media accounts, managing content creators and on-site social media teams during one of New York’s biggest events. My role was to maintain the brand’s voice while delivering real-time runway coverage and executing content franchises.

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Strategy

  • Talent Sourcing: Recruited and guided local content creators to align with brand guidelines while preserving their unique style.

  • Process Optimization: Streamlined content workflows to ensure timely, high-impact posts throughout the event.

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Results:

  • Expansive Reach: Managed social media accounts with a combined audience of over 6M followers.

  • Brand Consistency: Maintained brand integrity while driving innovative content strategies.

  • Team Leadership: Led a team of 15 on-site content creators and launched an original content series.

  • High-Volume Publishing: Oversaw the posting of 15+ pieces of content daily during NYFW.

  • New Series Launch: Helped introduce The Streets at NYFW, an original street-style interview series.

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Studio Production 

Digital Marketing Manager

TheWrap 

During my time at TheWrap, I led their in-studio series, influencer programming, and multi-platform publishing, managing production for StudioWrap, EmmyQuickie, and Drinking with the Stars. 

 

I collaborated with PR and talent managers to book guests, developed social media campaigns around editorial content and live events, and used analytics to drive audience growth and engagement.

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Strategy

  • Managed production and asset delivery for key series like StudioWrap, EmmyQuickie, and Drinking with the Stars.

  • Worked closely with PR and talent managers to book talent for in-studio content.

  • Developed and executed measurable social media campaigns around editorial content, magazine features, breaking news, and live events.

  • Monitored social analytics to identify trends and growth opportunities, working cross-functionally with Editorial, Video, Sales, and Events teams to establish KPIs.

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Results

  • Managed accounts generating over 14.1M impressions per month.

  • Produced viral content, including a video that reached 19MM views.

  • Created a comprehensive social media playbook, later adopted by leadership and on-air talent.

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